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Technology
How We Optimized an AI WhatsApp Chatbot to Use 40x Fewer Tokens
A real production case study with lessons we wish we knew earlier

Industry Insights
Do Backlinks Still Matter in 2026? From Link Building to Brand Building
In a digital landscape where SEO no longer means just rankings in Google Search, but also visibility in AI-generated answers from tools like ChatGPT, Gemini, or Perplexity AI, the discussion around backlinks is taking on a new dimension.